Course Details

Digital Marketing Fundamentals


After Completing This Course You Will Be Able To

Measure success with measurable objectives, benchmarks and key performance indicators (KPIs)

Analyze your business, the current climate, key challenges, opportunities and threats

Employ strategies to eliminate bias while picking a high-value customer target

Create and articulate a compelling value proposition based on your customers’ needs

Use the think With Google Tool to get insights on consumer behavior

Use Facebook Audience Insights Manager to understand your audience

Utilize a professional framework to identify characteristics of high-value customers and create a who-listic profile template

Understand the basics of Search Engine Optimization and how it fits into your strategy

Navigate your way around the fundamentals of social media, influencer and email marketing

About This Course

Neglecting to create a sound strategy before creating your digital marketing content is the first mistake that many businesses make right off the bat. This course offers tools, tips and tricks that you can use to immediately improve your marketing plan and overall digital marketing performance.

Filled with downloadable templates and referring to 2 Business-to-Business and Business-to-Consumer examples, this course will illustrate how a variety of frameworks and tools work to dramatically elevate your digital marketing strategy and implementation processes.

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What You Will Learn

How to prioritize your marketing efforts and focus on the most profitable path

Which tools to use to assess your business and define your objectives

How to use reviews and testimonials to gain insight into your audience

How to identify a high-value target to put your resources towards

How to select the right channels and tactics to achieve your main objectives

How to identify the best keywords for SEO and use them to enhance your pay-per-click (PPC) campaigns

Evaluate your KPIs and implement A/B testing

Why Learn With Salim Holder?

MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is a sought-after global marketing leader with 10+ years of experience delivering double-digit growth in revenue and unprecedented gains in profit for Fortune 500 brands.

Who Is This Course For?

Freelancers wanting to add digital marketing to their skillset

Business owners wanting to improve brand marketing

Digital nomads looking for work that they can do from anywhere in the world

Anyone wanting to start a professional career in digital marketing

Brand managers wanting to amplify their marketing skills

Marketing managers and reps looking to elevate their existing skills

All levels of experience


Access to Internet

Computer / Laptop / Mobile Device

What Is Included?

Immediate unlimited access to course materials

30-day money-back guarantee

Exercises and quizzes to help you put theory into practice

English Closed Captions

Suitable for mobile or desktop

A badge to showcase your expertise on your profile page upon completion

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