Course Details

Content Marketing Fundamentals


After Completing This Course You Will Be Able To
Understand what content is so that you can harness the full potential of content marketing
Develop and achieve typical and advanced content marketing goals
Define the foundational elements of successful marketing including defining a unique brand viewpoint and delivering memorable content experiences
Choose the best type and format of content for your brand
Define a content process and set up a content calendar
Package and deliver content with great user experiences on different channels
Conduct a professional competitive analysis
Map content to the customer journey
Know when to create your content inhouse or source your content via outsourcing
Select and track your content KPIs
Know which tools to use to help your content marketing program
Scale your content marketing program
About This Course
Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.

Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.

This course was created by Madecraft. We are pleased to offer this course in our library.

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What You Will Learn
The three phases of an impactful content marketing experience
Game-changing questions to ask yourself that will give you the competitive edge
How to make your content stand out in an oversaturated market
How to choose and reach your niche audience
How to optimize your content performance on all platforms
Common roles and responsibilities within a content marketing agency
How to use basic and advanced content technology and develop a strategy for your content technology stack
How to handle the demand to grow once your business is off the ground
Why Learn With Colleen Jones?
Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses

Who Is This Course For?
Business owners wanting to employ high-converting content strategies
Entrepreneurs wanting to incorporate content marketing into their marketing strategy
Content marketers looking to enhance their strategy and implementation skills
Bloggers, copywriters, video editors and other creatives wanting to target the right audiences
Anyone wanting to start a professional career in content marketing
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion

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