Course Details

Email Marketing Fundamentals Using Mailchimp


After Completing This Course You Will Be Able To
Navigate all of the features on Mailchimp like a pro
Understand the key principles of email marketing automation
Devise and implement an expert email marketing automation strategy
Plan email tactics in a variety of user journeys
Implement an onboarding drip campaign
Establish analytics tracking mechanisms for your campaigns
Formally assess a client’s email marketing strategy
About This Course
With over 12 million users, Mailchimp currently holds the majority share of the email marketing industry. This means that if email marketing is a core part of your overall marketing strategy, you need to know your way around Mailchimp like an expert.

Jam-packed with useful downloads to help you along the way, this course covers all of the essentials you will need to create your own email marketing campaign from scratch. Starting with an in-depth introduction to email marketing, you will learn all about lists, segmentation, automation and email service providers (ESPs). You’ll be guided through every step of creating your first campaign and how to track your analytics once it’s up and running.

Enroll in this course today to learn how to use email marketing to send impactful one-on-one messages directly to your target audience.

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What You Will Learn
How to set up an onboarding campaign in an email service provider like Mailchimp
How to work with email lists and master segmentation
All about the user journey map including three types of attribution models
How to set up and optimize your email automation strategy
How to use expert terminology such as prospect quality and conversion probability
The rules and regulations around email marketing such as CAN-SPAM and CASL
The ins and outs of A/B testing and analytics
Why Learn With Jon Chang?
Jon is an expert digital, growth, and product marketer and a recognized global educator and keynote speaker. Currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Previously at Kickstarter, Stack Overflow, and MakerBot.

Who Is This Course For?
Anyone wanting to start a career in email marketing
Web programmers, designers, front end and full stack developers
Business owners interested in using Mailchimp for their email campaigns
Freelancers and businesses working with email marketing
Digital Marketers wanting to expand their skill set
Remote workers
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion

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